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Four Seasons Sr. VP on the Importance of User Reviews

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Publicado em 17 Sep 2019 / Em Outros

Four Seasons Sr. VP on the Importance of User Reviews<br />L2 - New York Times Building<br />Brand and Media Case Studies: In an age where brands have the tools to generate compelling content and connect directly with consumers, advertising is becoming a tax that brands have to pay. Many brands are circumventing the publisher network by generating their own media and distributing it to online and social media “readerships” that are far bigger than those of traditional media. This half-day clinic explores case studies and best practices on how brands can generate meaningful content to connect directly with consumers."

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